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The Big, Easy Cheat Sheet for Google Display Ads

From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.

Kristen McCormick | August 2, 2022 | Display Ads
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Why Your Conversion Rates Are Down + 6 Things You Can Do About It

Sometimes, landing page optimization alone doesn't always cut it

The Big, Easy Cheat Sheet for Google Display Ads

From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.

The 4 Stages of a Supremely Successful Content Marketing Funnel

Get a full tour of the content marketing funnel, including the best content types for every stage, plus tips and templates!

8 Inspiring Black-Owned Businesses That Are Rocking It This Year

From sunscreen to breweries, these entrepreneurs are an inspiration to all.

Susie Marino
July 28, 2022 | Industry News

118 Creative Blog Post Ideas for Businesses (With Examples & Templates!)

Put that thinking cap on a shelf. You won't need it again. Ever.

The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)

All 19 extensions explained—with examples and tips to improve your CTR!

10 Powerful (But Not Pushy) Ways to Increase Average Order Value

Increase average order value, customer satisfaction, and your bottom line. It's a win-win-win.

5 Crafty Ways to Split Test Your Google Shopping Ads

No built-in A/B testing feature in Google Ads for Shopping campaigns? No problem.

60+ Easy & Engaging August Marketing Ideas (With Examples)

Ideas for blog, social media posts, promos, and more!

What’s a Good Click-Through Rate For …

Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.

Social Media Advertising in 2022: Costs, Types, Tips & Top Channels

Arm yourself to succeed with paid social, no matter what channel(s) you choose.

The 15 Best Website Examples for Creative & Conversion-Boosting Ideas in 2022

Get ideas for creative, copy, conversion, and more from a colorful mix of industries.

8 Ways to Use Color Psychology in Marketing (With Examples)

Did you know that orange is optimistic? Blue is true? Yellow is *not* mellow?

37 Genuine Thank You for Your Order Messages, Templates & Images

Copy, customize, and cultivate cozy customer connections!

How to Rank Higher on Google: 17 Strategies for 2022

Pro tips and SEO tricks—from beginner to advanced, you won't want to miss!

Kristen McCormick
July 6, 2022 | SEO

Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds

A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.

15 Spirited 4th of July Messages & Greetings for Your Customers

Perfectly patriotic messages for clients & customers. Plus free graphics!

How to Get Backlinks: 14 Secrets from a Technical SEO Expert

A link-building expert shares 14 new strategies—from tools to use and outreach, to anchor text and more!

Guest Author
June 30, 2022 | SEO

The Top 4 Online Advertising Channels: 12 Tips to Use Them Right

The rules of engagement for search, display, video, and social. Get 'em right!

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

Kristen McCormick
June 24, 2022 | Instagram

UA vs GA4: A Complete Tour of Google Analytics 4

GA4 is not to be feared. Learn the pros, cons, new features, and tips!

Cross-Channel Marketing: Can You Do It All?

Spoiler alert: yes—and we're sharing exactly why and how to do that.

21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)

Emotional ads don't have to be tear-jerkers. Here's how to get emotional search and social ads right.

10 Easy Ways to Get More Likes on TikTok

Delight your viewers with special effects, captions, hashtags, and more.

Guest Author
June 17, 2022 | Social Media

37 Free & Creative July Marketing Ideas (With Examples!)

July is home to much more than Independence Day! Learn 37 free, fun, and fruitful July marketing ideas (with real examples!) based on the many awareness causes, holidays, and observances of the month.

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